Since 2019, SOULsvc Entertainment and SOULsvc Records have been leading a fierce and unstoppable resurgence in the Indonesian music scene. Establishing the tourist destination island of Bali as the "Muscle Shoals of the East" and tapping into the vast array of musicianship borne of the region, SOULsvc co-founders Graeme Storr and Deane Ogden combine a storied 50+ year history of experience in the mainstream American, European, and SE Asian music industry. Together, they lead a ferocious team of management, PR, booking, and production talent handling the day-to-day runnings of a focused stable of emergent and established Indonesian acts. With agile strategic partners across the globe, SOULsvc is the preeminent development, production, and management hub for only the very best in Indonesian blues, rock, and soul music.